April
21, 2008 6:00:00 AM
Kevin Ross Takes
the #1 Top Spot on BlogTalkRadio.com
Former Judge and
Los Angeles Radio Talk Show Host Finds His Niche as
Avalanche of
Listeners, Advertisers Flock to the Internet
LOS ANGELES, CA
-- (MARKET WIRE) -- 04/21/08 -- Just weeks after
taking his self-titled
radio show online, political and social
analyst, writer,
and now Web sensation Kevin Ross is number one among
all Current Events
programming on BlogTalkRadio.com
Consistently placed
in the overall top ten shows on a site allowing
anyone with a
computer and a phone to host their own live blogshow,
the former KABC
Radio talker has demonstrated how traditional radio
is being forced
to compete with the Internet for audience market
share as well
as advertising dollars. This is particularly true in
today's tightening
economy, where companies are finally conceding
that a seismic
shift away from old media is currently underway.
In the March 2008
issue of Talkers Magazine, the leading trade
publication serving
talk media industries, Special Projects Editor
Jayne Pearl echoed
these sentiments about the present state of the
new medium. "...Internet
talk radio has been growing steadily" and
"...a strong
case can be made that Internet talk radio is rapidly on
its way to being
a major media movement in popular culture."
"This is exactly
what we're experiencing," said Ross, who worked as a
criminal prosecutor
before serving on the Los Angeles Superior Court
for almost seven
years. "BlogTalkRadio is doing an end run around the
Clear Channels
and Premiere Radios who dominate syndicated talk."
While humbled
by the response to his regular one-hour gabfest, the
Morehouse College
graduate isn't surprised that his show has become
such a phenomenal
hit. "Having hosted a traditional show for a number
of years, I'm
enjoying the social networking and relaxed interaction
with my audience
and I think people are picking that up," said Ross.
"And for me,
producing written and digital content for things I'm
really passionate
about just elevates the experience to a whole
different level."
After creating
the blog 3 Brothers and A Sister, the South Los
Angeles native
partnered-up with other tech-savvy entrepreneurs and
launched 3BAAS
Media Group, an online branding and public relations
company.
The firm is seeing exponential growth as more and more
brick and mortar
companies, particularly minority-owned businesses,
begin focusing
their advertising, communication and marketing efforts
toward Internet
users.
Ross currently
serves as president and CEO of the company.
Recognized for
his unique insight, the African American Republican
also remains
a highly sought after commentator in traditional media.
His appearances
include Fox News Channel, CNN, MSNBC, Black
Entertainment
Television (BET), and National Public Radio's "Which Way
L.A.?"
On Wednesday April
23, 2008, The Kevin Ross Show will host a Special
Election Edition
of the program following the Pennsylvania Primary
where Ross will
make some interesting predictions as to whether Barack
Obama will in
fact secure the Democratic nomination. The lively,
no-holds barred
discussion on the 2008 Presidential Race will
kick-off at 10
p.m. EDT, 9 p.m. CDT and 7 p.m. PDT.
Earlier that day,
Ross will return as a featured guest on NPR's News
& Notes with
Farai Chideya to dissect Tuesday's results.
About 3BAAS Media
With a solid strategic
focus on new media, 3BAAS is a minority owned,
web-based firm
specializing in original as well as aggregated online
messaging. 3BAAS
currently operates numerous social networking sites,
blogs, and produces
The Kevin Ross Show as well as the popular
Content Black
Woman Show on BlogTalkRadio.com. Our branding strategy
serves to ensure
that clients have a broad consumer reach, control
over their content
and image, and the necessary skills to effectively
communicate in
today's global market.
For additional
information, please visit us at 3BAAS.com
Kevin Ross
For more information
contact:
Valencia Roner
(213) 368-6630
threebrosandasistah@yahoo.com
(MARKET WIRE)
External Links:
Blogtalkradio.com
Kevin
Ross Show.
