22 April
2008 Chatmag.com
Recently we were
asked to upgrade a live Internet chat room for a talk radio station in
California. The station had a small Java chat program that would hold no
more than 25 users at a time. They found that a number of their listeners
were unable to join in on the online conversation. We provided the station
with a chat room capable of handling hundreds of users, with more administrative
and user features than their previous chat room.
For the past ten
years, Chatmag has offered Moderator Services for Internet discussion boards,
and we are extending our services to include fully managed live Internet
chat rooms.
Traditional broadcast
medium talk radio has been an excellent venue for listeners to become involved,
however, the Internet is drawing listeners away at a rapid pace. Talk radio
stations that do not move into the Internet arena face dwindling numbers
of both listeners and advertisers. Those talk radio stations that currently
maintain an Internet presence retain listeners, giving them the news and
information they need. Internet discussion forums and live chat take that
a step further by continuing the conversations well past the end of a talk
radio show host's time allocation.
Sites such as
Blogtalkradio.com are drawing listeners away from broadcast media at a
fast pace. Blogtalkradio.com began in May of 2006 and combines a talk radio
host and live callers with an Internet chat room, blog and forum. It currently
holds an Alexa ranking of 16,789. The rise of Internet talk radio sites
demonstrates a need for listener participation not being fully met by broadcast
talk radio.
The buzz surrounding
"Web2.0" centers on social networking via the Internet. Internet discussion
combined with broadcast media talk radio, forms a winning combination by
retaining listeners, giving them the opportunity to voice their concerns,
questions and opinions. Internet discussion keeps listeners on your site,
creating "stickiness".
Adding a live
Internet chat room or forum is a very simple process at the station web
site end, by simply adding a link on your site pointing to the Internet
chat or forum. The chat room landing page would have the look and feel
of your existing site. We offer total management of the chat room or forums,
providing the necessary software and administrators, to allow your listeners
and host to discuss their particular topic without the bother of being
a chat room operator. Or in the case of a forum, working with your staff
to configure the forum to your needs.
Your listeners
need not download any special software to utilize the Internet chat, it
uses Java technology, which is standard in modern Internet browsers.
All they need do is click one link, enter a chat nickname, and join in
on the conversation.
Please feel free
to contact me either by email or by telephone at anytime to discuss your
stations web site and needs. I'd be happy to discuss adding Internet chat
and discussion services to your station web site, at your convenience.
Thank you,
Peter J. Carr
Owner
Chatmag.com
editor @ chatmag.com
(remove spaces)
352-339-1423
